R&D Tax Credits for Leisure and Recreation: over £46,000 in government funding claimed by holiday company under HMRC scheme.

In this case study, we delve into a Research and Development claim made in the field of leisure and recreation. The client offers tailor-made, luxury group tours.


The guided tour company was eligible for R&D Tax Credits for its use of technology to improve sales and communication.

The client used automated techniques to increase the rate of conversion for users of the website, both known and anonymous. This required extensive research into bespoke machine learning models, which differed largely from existing eCommerce methodologies.
The second claim related to enhancing and improving the communication between the tour expert and customer, during the holiday. This involved investigating Near Field Communication (NFC) technology to provide a communication platform where internet access might be limited.

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At R&D Expert, we are increasingly identifying many companies working in the sector that could benefit from this important source of funding. Many more businesses can increase funding for further innovation by claiming as much as they are entitled to in R&D Tax Credits for Luxury Cosmetics product development.

Unfortunately, due to confusion over the government-backed funding, many companies are yet to claim the tax relief or cashback they deserve. We generally see businesses falling into two categories. First of all, businesses that are yet to claim at all as they do not realise they are eligible. Another scenario we regularly see are businesses not receiving the credit they deserve because they have not optimised their previous claims. However, we have many examples of previous success stories. So, it is always worth speaking to a Specialist. Because only the minority of cases are straightforward.

How do I know if my leisure and recreation company could claim R&D Tax Credits? Consider:

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We are here to help. If you would like to know more about R&D Tax Credits for leisure and recreation or you would like to arrange a free consultation with our team of R&D Experts, get in touch today. We will be happy to discuss whether any innovative projects your company has developed may be eligible for R&D Tax Credits. Apply now or get in touch with us today: info@rdexpert.co.uk T:0333 050 3995.